Jemma Solomon, an Essex-based entrepreneur and bestselling author, is the founder of The Label Lady, a home-organisation brand. Though often recognized as Stacey Solomon’s elder sister, Jemma has built a distinctive identity through her business, creativity, and candid social media presence. Her transition from paediatric nurse to entrepreneur—and her later decision to step back to focus on family and wellbeing—has established her as a relatable figure in British lifestyle culture.
Quick Bio
| Field | Details |
| Full Name | Jemma Solomon |
| Date of Birth | 1989 |
| Age (as of 2026) | 36 years old |
| Birthplace | Dagenham, London, England |
| Nationality | British |
| Height | Approximately 5 ft 6 in (168 cm) |
| Hair Colour | Blonde |
| Eye Colour | Blue |
| Education | Qualified Paediatric Nurse |
| Profession | Entrepreneur, Author, Social Media Influencer, Former Paediatric Nurse |
| Family | Married to Lee Solomon; three children – Darcy, Mila and Hudson |
| Estimated Net Worth | £1–2 million (estimated) |
| Known For | Founder of The Label Lady, author of Love, Lists and Labels, lifestyle content creator, elder sister of Stacey Solomon |
Early Life and Education
Jemma Solomon was born in Dagenham, East London, into a close-knit working-class family. Raised by her parents, David and Fiona Solomon, Jemma grew up alongside her younger sister Stacey in a household that valued humour, resilience, and sticking together. Money was not always plentiful, but the family environment was rich in warmth, creativity, and strong values, all of which would later shape Jemma’s grounded outlook on life.
From a young age, Jemma showed a caring and responsible nature. She was often described as the “organiser” of the family, someone who liked order, lists, and routines. While her sister Stacey gravitated towards performance and entertainment, Jemma’s interests leaned towards helping others and creating calm in busy environments. At school, she was diligent and practical, preferring subjects that allowed her to be useful and hands-on.
After leaving school, Jemma pursued a career in nursing and eventually qualified as a paediatric nurse. The role suited her compassionate personality and strong work ethic, but it was also physically and emotionally demanding. Long shifts, high responsibility, and the pressure of caring for sick children shaped her resilience, empathy, and ability to work under stress. These skills would later become invaluable when she entered the unpredictable world of entrepreneurship.
Personal and Family Life
Family has always been at the centre of Jemma Solomon’s life. She is married to Lee Solomon, a supportive partner who has largely remained out of the public spotlight. Together, they have built a family home based on routine, honesty, and mutual support. The couple shares three children: Darcy, Mila, and Hudson, who are frequently referenced in Jemma’s social media content, though she is careful to maintain healthy boundaries around their privacy.
As the eldest, Jemma has long felt responsible. Her bond with Stacey Solomon is close and affectionate, defined by humour, mutual admiration, and shared roots. Though Stacey’s fame increased public attention, Jemma has maintained her identity, never leaning solely on her sister’s celebrity.
Motherhood has shaped Jemma’s choices. She has discussed balancing work and family, especially during intense business growth. Her candor about mum guilt, exhaustion, and the mental load of parenting resonates with her audience.
Career Journey
Jemma’s career began far from social media and branding. As a paediatric nurse in the NHS, she demonstrated dedication, compassion, and emotional strength. After having children, she reassessed her work-life balance. The rigid hours and emotional toll of nursing became increasingly difficult to manage with family life.
In 2020, during a period when many people were rethinking their careers, Jemma founded The Label Lady. What started as a small home-based business creating vinyl labels for jars, storage boxes, and household items quickly grew into a recognisable brand. The concept was simple but effective: helping busy families create order in their homes through personalised organisation solutions.
Social media was key to her business’s growth. Jemma used Instagram to show organised cupboards and real-life family mess. Her authenticity set her apart, and customers valued her relatability as much as her products.
In 2021, The Label Lady reached a major milestone when it received investment from Lord Alan Sugar, who joined the company as a director. The move brought prestige, financial backing, and national attention, firmly establishing the brand as a serious commercial success. Jemma also expanded her role as a public figure, appearing in interviews and features that highlighted her journey from nurse to entrepreneur.
Her success extended into publishing with the release of her debut book, Love, Lists, and Labels. The book combined practical organisation advice with personal reflections on motherhood, mental health, and self-worth. It became a Sunday Times bestseller, confirming Jemma’s ability to connect with audiences beyond social media.
Life Challenges and Turning Points
Despite outward success, Jemma’s journey has not been without challenges. Running a rapidly growing business while raising three children placed immense pressure on her mental and physical health. She has spoken openly about burnout, anxiety, and the emotional cost of constantly feeling “on show” online.
A major turning point came in late 2025, when Jemma announced she would close The Label Lady in early 2026. She cited rising costs for small businesses and a desire to focus on her children as reasons for the decision.
Jemma framed the closure as an empowered choice. Her openness about leaving financial success for wellbeing spurred discussion about modern achievement, especially for women and mothers.
Current Life and Career
As of 2026, Jemma Solomon is focusing on her health, family, and personal growth. She has described this period as a “strength journey” on both physical and emotional levels. Fitness, mental well-being, and reducing reliance on social media validation have become key themes in her life.
Jemma has stepped back from running a large business but remains active online, sharing more intentional, less performance-driven content. Her audience values her honesty as she navigates post-business life.
There is ongoing speculation about future projects, including potential writing, speaking engagements, or smaller creative ventures, but Jemma has made it clear that she is in no rush to launch anything new. For now, her focus is firmly on balance rather than expansion.
Net Worth and Financial Status
Jemma Solomon’s estimated net worth is between £1 and £2 million. The majority of her wealth was generated through The Label Lady, including product sales, brand growth, and the investment partnership with Lord Alan Sugar. Additional income streams have included book sales, sponsored social media content, and collaborations.
Despite her financial success, Jemma remains down-to-earth and cautious with money. Her lifestyle is comfortable, not excessive, and she often stresses financial security over status.
Public Image and Media Presence
Jemma is widely viewed as relatable, honest, and refreshingly real. Fans appreciate her willingness to discuss difficult topics such as burnout, body image, and self-doubt. Media coverage often highlights her authenticity and her refusal to conform to the idea that success must be constant and ever-expanding.
Her connection to Stacey Solomon draws interest, but Jemma is respected for her own voice. She is praised for portraying a realistic view of modern motherhood and entrepreneurship, showing limits and ambition.
Fun Facts and Anecdotes
Jemma has admitted that her love of labels began long before her business, rooted in childhood habits of organising cupboards and drawers. She is known for her dry humour and self-deprecating jokes, often poking fun at her own perfectionist tendencies. Despite building a brand around the organisation, she has openly shared moments where her own home descended into chaos, much to her followers’ delight.
Conclusion
Jemma Solomon’s story is one of growth, courage, and self-awareness. From her early days as a paediatric nurse to building a nationally recognised brand, and ultimately stepping back in pursuit of balance, her journey reflects a modern understanding of success. By prioritising wellbeing, family, and authenticity, Jemma has left a lasting impression not just as Stacey Solomon’s sister but as a woman who defined success on her own terms.
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(FAQs)
Who is Jemma Solomon?
Jemma Solomon is a British entrepreneur, author, and social media influencer, best known as the founder of The Label Lady and the elder sister of Stacey Solomon.
When did Jemma Solomon get married?
Jemma is married to Lee Solomon, though she has kept details of their wedding private.
Does Jemma Solomon have children?
Yes, she has three children named Darcy, Mila, and Hudson.
What does Jemma Solomon do now?
Following the closure of her business in 2026, she is focusing on her health, family life, and selective social media work.
What is Jemma Solomon’s net worth?
Her estimated net worth is between £1 and £2 million, largely earned through her business, book sales, and online influence.