Behind every great idea in Hollywood’s marketing world, there are people who prefer to stay out of the spotlight — quietly shaping culture, connecting brands with audiences, and redefining how creativity meets commerce.
Seung Yong Chung is one of those rare figures. A Korean-American entrepreneur and the co-founder of Cashmere Agency, he’s best known to the public as the former husband of actress Diane Farr (Numb3rs, Californication, Rescue Me). Yet his real story reaches far beyond celebrity association — it’s a journey of migration, hard work, and success built from intellect and integrity rather than fame.
From his early life in Seoul and Washington D.C. to leading a multicultural marketing powerhouse in Los Angeles, Seung Yong Chung’s path reflects the best of both worlds — Eastern discipline and Western opportunity. Let’s take a closer look at the man behind the success: his life, marriage, career, challenges, and what he’s doing today.
Quick Bio
| Attribute | Details |
|---|---|
| Full Name | Seung Yong Chung |
| Date of Birth / Age | Born circa 1970 (approx. 55 years old as of 2025) |
| Birthplace | Seoul, South Korea |
| Nationality | Korean-American |
| Height / Hair / Eye Color | Height – about 6 ft 3 in (190 cm); Hair – Black; Eyes – Dark Brown |
| Education | B.S. in Finance (Virginia Tech); M.S. in Information Systems (George Washington University) |
| Profession | Businessman, Marketing Executive, Co-founder & CEO of Cashmere Agency |
| Family | Ex-Spouse – Diane Farr (2006 – 2020); Children – Beckett Mancuso Chung, Sawyer Lucia Chung & Coco Trinity Chung |
| Parents | Young Ja Chung (father), Tae Wha Chung (mother) |
| Net Worth (Estimated) | Approx. $19.8 million (2025) |
| Known For | Co-founding Cashmere Agency; Ex-husband of actress Diane Farr |
Early Life & Education
Seung Yong Chung was born in Seoul, South Korea, around 1970. When he was two, his parents moved to the United States, chasing new opportunities while holding onto their Korean roots. His father, Young Ja Chung, headed an import-export firm in Seoul, while his mother, Tae Wha Chung, served as a nurse at George Washington University Hospital — a family story of ambition and resilience that deeply shaped him.
Growing up in Maryland, Seung balanced Korean traditions with American culture. Teachers recalled his quiet determination and analytical mind. After finishing at Gaithersburg High School, he earned a B.S. in Finance from Virginia Tech’s Pamplin College of Business (1992) and an M.S. in Information Systems from George Washington University (1995). This rare blend of business logic and tech insight later became the cornerstone of his entrepreneurial career.
Personal & Family Life
In 2005, Seung met Diane Farr, the actress known for her sharp humor and powerful screen presence. Their bond was instant — an intersection of creativity and intellect. They married on June 26, 2006, in a serene lakeside ceremony at Rainbow Tarns, California, blending Korean and American customs in a heartfelt union.
Together, they welcomed three children:
- Beckett Mancuso Chung (2007)
- Sawyer Lucia Chung (2008)
- Coco Trinity Chung (2008)
Their family life in Los Angeles was loving and down-to-earth. Diane often described Seung as a calm, grounded presence who balanced her artistic energy. After nearly fourteen years together, the couple quietly divorced in 2020, choosing mutual respect and cooperative parenting over public drama. Today, Seung stays close to his children and continues to co-parent amicably with Diane.
Career Journey
Early Professional Years
Following graduate school, Seung began his corporate career at Ernst & Young as a technology consultant before moving to NextLinx Corporation as a Business Development Officer. These roles taught him the mechanics of global trade, finance, and digital systems — knowledge that would later redefine his work in marketing.
Founding Cashmere Agency
In 2003, he co-founded Cashmere Agency in Los Angeles with business partner Ted Chung. Their vision was revolutionary: connect major brands to multicultural youth audiences through authentic storytelling, music, and digital trends.
Under Seung’s strategic leadership, Cashmere grew into one of Hollywood’s most respected lifestyle marketing firms, working with entertainment studios, global brands, and tech companies. It became synonymous with cultural fluency — understanding how communities shape identity, art, and commerce.
Industry Recognition
Life Challenges & Turning Points
Seung’s life has not been without challenges:
- Cultural Expectations: Growing up in a traditional Korean family, his choice to marry outside his ethnicity challenged generational norms. It required courage and open dialogue within his family.
- Balancing Privacy and Fame: Marrying a Hollywood actress thrust a private man into occasional limelight — a contrast he managed gracefully.
- Divorce and Parenting: His 2020 separation was a personal turning point, but he prioritized stability and respect for his children.
- Adapting to Industry Change: Navigating Cashmere through social-media disruption and digital transformation showcased his adaptability and leadership.
Each turning point deepened his maturity and clarified what mattered most: authenticity, family, and focus.
Current Life & Career
In 2025, Seung Yong Chung continues as CEO of Cashmere Agency, guiding campaigns that fuse creativity with cultural understanding. Based in Los Angeles, he leads a diverse team specializing in brand storytelling, social-impact campaigns, and entertainment marketing.
Outside work, Seung remains devoted to his children and private life. He stays largely off social media, preferring real connections over digital visibility. Those close to him describe him as disciplined yet warm — a leader who listens more than he speaks.
Net Worth & Financial Status
As of 2025, Seung Yong Chung’s estimated net worth is about $19.8 million. His income stems primarily from:
- Ownership and leadership at Cashmere Agency
- Past executive roles in business development
- Strategic investments and consulting
His lifestyle is comfortable but modest — focusing on security, philanthropy, and family experiences rather than luxury excess.
Public Image & Media Presence
Seung is often described as a quiet achiever — respected for intellect, integrity, and professionalism. While Diane Farr’s fame once drew media curiosity, Seung’s low-key demeanor set him apart from Hollywood’s flashier personas.
In press coverage, he’s portrayed as:
- Professional – a data-driven leader shaping creative strategy.
- Private – preferring boardrooms to red carpets.
- Grounded – a father first, executive second.
His calm nature and cross-cultural insight make him a role model for modern business leadership.
Fun Facts & Anecdotes
- Their 2006 wedding featured five Buddhist monks, symbolizing harmony between cultures.
- Diane jokingly referred to their kids as “Irish triplets,” since all three were born within 17 months.
- His business philosophy: “Marketing isn’t about selling — it’s about understanding people.”
- Some online sources humorously debate his height, listing him anywhere from 5′7″ to 6′3″.
- Seung enjoys mentoring young entrepreneurs, emphasizing cultural sensitivity in leadership.
Conclusion
Seung Yong Chung’s story is one of quiet perseverance — from a Korean immigrant upbringing to becoming a successful American executive. He built a bridge between two cultures and two worlds: technology and creativity, East and West, privacy and public life.
Though many recognize him as Diane Farr’s ex-husband, his true identity lies in his achievements — a self-made businessman, devoted father, and visionary who helped brands see beyond boundaries. His life stands as proof that success doesn’t need spotlight; it needs purpose, balance, and authenticity.
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(FAQs)
1. Who is Seung Yong Chung?
He is a Korean-American businessman and co-founder of Cashmere Agency, best known as the former husband of actress Diane Farr.
2. When did he marry Diane Farr?
They married on June 26, 2006, in California.
3. Do they have children?
Yes — a son, Beckett Mancuso Chung, and twin daughters, Sawyer Lucia and Coco Trinity Chung.
4. What is his profession now?
He continues as CEO of Cashmere Agency, a Los Angeles-based lifestyle and entertainment marketing firm.
5. What is his net worth?
His estimated net worth is around $19.8 million (2025).